Qualitative fieldwork

All our trained moderators have years of experience in the world of qualitative research, and between them they have expertise on a wide range of topicsand experience of working with very diverse groups of respondents.  As with our quantitative interviewers, our moderators are carefully selected for each research project to ensure the best possible team for the job.

We recognise that qualitative recruitment requires particular skills, and as such we have a specialist team of recruiters who will ensure that groups are well-recruited every time.  We have a reputation for high turn-out and excellent representation at group discussions, however tricky the recruitment criteria.